Word of Mouth Marketing
The customers preferred choice
FACT 1: In a survey carried out by Nielsen, 92% of consumers report that a word of mouth recommendation is the top reason they buy a product or service.
FACT 2: Yankleovich identified; “............. only 14% of consumers trust advertisers”.
FACT 3: North Eastern University research shows that “77% of word of mouth is face to face and 6% is online”